Ads 468x60px

Labels

Monday, January 5, 2015

Happy New Year: Transforming the Junk Food Image

Could this be true? Transforming the Junk Food Image? As another new year begins, it will be interesting to see if fast food chains can really keep up with following through on such a healthy promise to consumers. 

There is no doubt that the demand for healthy, fresh and local is on the rise and people just want to be better informed about where their food comes from -- as we all deserve to see.

Just as an example, the following 2 fast food chains are leading the charge on what could be a healthy and lasting change...
" Last month, McDonald's USA President Mike Andres outlined improvements the company is working on, including the simplification of ingredient labels. Without providing details, he said to expect some changes in early 2015. The remarks came after the company reported a 4.6 percent decline in U.S. sales for November, capping two years of struggling performance.
"Why do we need to have preservatives in our food?" Andres asked, noting McDonald's restaurants go through supplies quickly. "We probably don't."
—Subway, a privately held company that does not disclose sales, started airing TV ads Thursday for its new chicken strips free of artificial preservatives and flavors. After suffering bad publicity, the company said earlier last year it would remove an ingredient from its bread that an online petition noted was also used in yoga mats. The ingredient, azodicarbonamide, is approved by the Food and Drug Administration and widely used as a dough conditioner and whitening agent."


No comments:

Post a Comment